传谷歌携手网易拟在华推Google play

2017-02-08 827 次阅读 0 条评论

netease-google-play

日前有美国媒体报导称中国大陆知名门户网站网易正在邀请美国网络巨头谷歌(Google)在华成立合资公司,并借此形式引入Google Play来服务大陆地区的安卓手机用户。目前中国大陆的安卓手机尚无法完整使用andriod内置的包括搜索、云盘、邮箱和应用商店等服务,中国安卓手机应用商店被腾讯应用宝、360安全助手、豌豆荚等各大应用分发平台及华为、OV、小米、魅族等手机厂商把持,相信Google Play如果能回归,将会结束国内这种应用商店林立、服务标准迥异的现状。

Google曾于2005年进入中国大陆市场,但在7年前的2010年,其因拒绝中国大陆的内容审查及过滤要求而决定退出中国大陆市场,并发表声明称其遭遇了「中国骇客攻击」和「网络审查」。Google在7年前认真的决定让其错失了中国这个世界上最大的智能手机市场,而现在,为了扩大自己的用户基数获取更多利润,谷歌越来越需要进入这个移动市场来。同时,因为中国应用商店众多,导致恶意软件泛滥,安卓用户的权益遭到空前挑战。如果,谷歌在中国推出Google Play应用商店,借助起品牌影响力和用户号召力,相信此举不仅有助于打击恶意软件,同时还可加强对公众可用内容的控制,提升安卓系统用户使用体验。但,谷歌如果想在中国正式推出Google Play商店,就必须向中国网络管理局申请注册,空有品牌和期望,政府不批准一切就都是空谈。

而现在,据美国科技网站「The Information」引用2名消息人士的报道,网易已邀请Google洽谈通过注册合资公司的形式来共同拓展业务,以此公司在中国大陆推出所有软件都经过审查的、符合大陆法律要求的、同样名为「Google Play」的手机应用程序商店。借此模式来实现Google Play重回中国大陆的梦想,并达成服务中国数亿安卓手机用户的目标。报导同时也提到,目前不清楚Google与网易是否最终达成了协议。

google censored

网易作为中国知名互联网品牌和首批上市的互联网企业,目前一直游离于中国互联网TOP公司BAT阵营之外,虽然近年来游戏(阴阳师等)、电商(网易严选、考拉海购等)、音乐(网易云音乐)等业务上都有长远进步,但与其在国内的主要竞争对手(基于游戏)腾讯(Tencent)还有较大差距,如果本次合作可以达成,这对网易品牌影响力的提升将是巨大的。同时,因为网易(NetEase)目前没有应用商店,该合作如果达成,也将有助于网易布局其自有应用分发渠道,提升其自身应用的分发能力,占据应用分发有利高地,进而谋取更多市场用户,提升盈利能力。

当然,这也不是我们第一次听说谷歌会以适当的方式再次进入中国(移动)市场。我们在过去曾多次听到过相关新闻,甚至还有很多谣言。而路透社就曾在2015年11月引述相关人士消息称Google将于2016年在大陆推出「中国版」Google Play手机应用商店,但目前看来并未成真。不过,无论如何,这些新闻和报告的出现,至少说明了谷歌回归中国的可能性正在增加。

英文报告原文:

google left mainland china a whole 7 years ago and while they were very serious about it at the time, it hasn’t really been the best decision for them. Since then, China has become the largest smartphone market in the world and it’s been a market that Google has been increasingly needing to have a presence in. Not only are they lacking a brand to help push the crowded app store market, but they are also lacking government approval as well.

In order to officially launch the Play Store in China, Google would have to register with the Cyberspace Administration. Not only does this help fight malware, but it’s also a way to maintain control of the content that is made available to the public. Now, it’s being reported that Google may have a popular brand to partner with that can help get Google Play into the hands of hundreds of millions of people in the country. The Information cites “two people familiar with the discussions,” and says NetEase has approached Google and the two are currently in talks to create a joint venture.

android nougat

Unless you’re from China, you may not have ever heard of NetEase before. They’re actually one of the country’s first internet brands and they would have the connections to push everything through if some sort of agreement was made. This is a company who competes head to head with the other internet giant, Tencent, and this partnership could help put the NetEase brand in front of more people within the country. This would be big since NetEase doesn’t currently have an app store and instead publishes their content on other platforms.

This is not the first we’ve heard of Google entering the Chinese mobile market in a proper way. We’ve talked about this multiple times in the past, and we’ve even seen rumors that suggest the same. Now with these additional reports, it looks like the possibility of it becoming a reality is increasing.

hayeen

愿所有人都能被这世界温柔以待。

发走心评论,交知心好友

此站点使用Akismet来减少垃圾评论。了解我们如何处理您的评论数据